本文对比了电信行业对各种新技术和服务的最初预期与实际消费者反馈之间的差异。包括ISDN、WAP、铱星电话等技术的实际采用情况与预想大相径庭。
英语好的朋友，一看就懂。何砝翻译了一下，不过没有照搬原文，说出愿意而已。
New services have often been mysteries to the industry - greatly underestimated or overestimated
（电信行业）新服务经常被严重高估或者低估。
ISDN
Telecoms Industry view at launch:The next generation of telecoms - replace POTS
The consumer speaks –the ‘street’ view:UK / USA : “Idiot Services,users Don’t Need”
电信业原本认为ISDN是下一代的通信方式，可以取代传统电话系统，消费者认为“白痴的服务，我们不需要”
WAP
Telecoms Industry view at launch:The mobile user will really go for this technology
The consumer speaks –the ‘street’ view:“WAP is crap” - expensive,no services, difficult to use
电信业原本认为手机用户会很真的喜欢WAP，消费者说WAP又昂贵又没什么服务还不好用。
Iridium LEOs
Telecoms Industry view at launch:Just what the remote business traveller needs
The consumer speaks –the ‘street’ view:20 times too expensive
电信业原本认为铱星电话恰好是商务旅行人士所需要的，消费者认为价格贵了20倍
Internet/WWW
Telecoms Industry view at launch:Ignore.... Oh still there ?!!..horror -stifle! ..VoIP wins
The consumer speaks –the ‘street’ view:Just use it (@ no cost)
电信业原本认为互联网应该被忽视，消费者却乐此不疲。
GSM – digital mobile
Telecoms Industry view at launch:An extra (minor) feed for our fixed networks
The consumer speaks –the ‘street’ view:Just what we need! - till we see the bill ! -so PAYG rules
电信业原本认为GSM手机（数字移动技术）只是固定电话网络一个不重要的补充，消费者认为这正是他们需要的。
SMS
Telecoms Industry view at launch:Minor supplementary service (CLASS for Mobile)
The consumer speaks –the ‘street’ view:The only service (mobile or fixed) for many users
电信业原本以为手机短信只是一个不重要的补充，消费者认为对于很多人而言这是唯一的服务。
THE DEMAND FOR FUTURE MOBILE COMMUNICATIONS MARKETS AND SERVICES IN EUROPE
选自：《欧洲未来移动通信市场与服务》——欧盟的研究项目
Authors:Simon Forge, Colin Blackman and Erik Bohlin Harmeet Sawhney,
原始出处：
’Wi-Fi networks and the rerun of the cycle’, info, Vol 5, No 6, 2003, pp 25-33, see: http://www.emeraldinsight.com/vl=702179/cl=19/nw=1/rpsv/cw/www/mcb/14636697/v5n6/contp1-1.htm
New services have often been mysteries to the industry - greatly underestimated or overestimated
（电信行业）新服务经常被严重高估或者低估。
ISDN
Telecoms Industry view at launch:The next generation of telecoms - replace POTS
The consumer speaks –the ‘street’ view:UK / USA : “Idiot Services,users Don’t Need”
电信业原本认为ISDN是下一代的通信方式，可以取代传统电话系统，消费者认为“白痴的服务，我们不需要”
WAP
Telecoms Industry view at launch:The mobile user will really go for this technology
The consumer speaks –the ‘street’ view:“WAP is crap” - expensive,no services, difficult to use
电信业原本认为手机用户会很真的喜欢WAP，消费者说WAP又昂贵又没什么服务还不好用。
Iridium LEOs
Telecoms Industry view at launch:Just what the remote business traveller needs
The consumer speaks –the ‘street’ view:20 times too expensive
电信业原本认为铱星电话恰好是商务旅行人士所需要的，消费者认为价格贵了20倍
Internet/WWW
Telecoms Industry view at launch:Ignore.... Oh still there ?!!..horror -stifle! ..VoIP wins
The consumer speaks –the ‘street’ view:Just use it (@ no cost)
电信业原本认为互联网应该被忽视，消费者却乐此不疲。
GSM – digital mobile
Telecoms Industry view at launch:An extra (minor) feed for our fixed networks
The consumer speaks –the ‘street’ view:Just what we need! - till we see the bill ! -so PAYG rules
电信业原本认为GSM手机（数字移动技术）只是固定电话网络一个不重要的补充，消费者认为这正是他们需要的。
SMS
Telecoms Industry view at launch:Minor supplementary service (CLASS for Mobile)
The consumer speaks –the ‘street’ view:The only service (mobile or fixed) for many users
电信业原本以为手机短信只是一个不重要的补充，消费者认为对于很多人而言这是唯一的服务。
THE DEMAND FOR FUTURE MOBILE COMMUNICATIONS MARKETS AND SERVICES IN EUROPE
选自：《欧洲未来移动通信市场与服务》——欧盟的研究项目
Authors:Simon Forge, Colin Blackman and Erik Bohlin Harmeet Sawhney,
原始出处：
’Wi-Fi networks and the rerun of the cycle’, info, Vol 5, No 6, 2003, pp 25-33, see: http://www.emeraldinsight.com/vl=702179/cl=19/nw=1/rpsv/cw/www/mcb/14636697/v5n6/contp1-1.htm
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