[网摘]美国网上零售2007-2012增长率报告-优快云博客

2008年电子商务遭遇经济危机冲击，增长率首次降至个位数，仅为7%。预计2009年增长率将进一步下滑，之后缓慢复苏。当前趋势显示，未来的增长将主要依赖现有网购用户的增加消费。

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December 2008

2008 was not a good year for e-commerce. Due to the economic crisis, eMarketer lowered its US retail e-commerce sales (excluding travel) estimate to $137 billion, up merely 7% over last year. It’s the first year of single-digit growth since the Department of Commerce (DoC) began tracking online sales in 1999.

08年网上零售出现了自1999年以来的第一次单位数增长、相比去年仅增长7%。

The Retail E-Commerce Update report looks both forward and backward to track the trends affecting this important segment of the online economy.

After years of strong growth rates of 20% and higher, things are slowing down online. E-commerce sales are poised to increase at only a single-digit pace through 2012.

In fact, the impetus of further e-commerce growth will be increased spending by current online buyers. Some of the increase will be organic as many online buyers are naturally shifting a greater share of their purchases from stores to the Web in search of more convenience, broader product selection and cost savings.

预计09年的增长率更低,见下图，09年后将慢慢复苏。