The data contained within a CRM application is often a company's most critical asset, yet because of the pivotal role this information plays in day-to-day business activities, it also often the most vulneralbe to security breaches and disruptons (Seitz, 2006 p62).
Reference List
Seitz, K. (2006). Taking steps to ensure CRM data security. Customer Inter@ction Solutions, 24(11), 62-64, 66.
CRM应用中的数据常被视为公司的核心资产,然而,由于这些信息在日常业务活动中扮演的关键角色,它们也成为了最容易受到安全威胁和破坏的部分。确保CRM数据的安全不仅需要技术手段,还需要企业级的策略和流程。
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