wordpress入门主题_什么是WordPress？入门指南（常见问题解答+利弊）-优快云博客

wordpress入门主题

WordPress is the world’s most popular website builder. It allows you to easily create websites, blogs, eCommerce stores and more.

WordPress是世界上最受欢迎的网站构建器。它使您可以轻松创建网站，博客，电子商务商店等。

If you have been wondering what is WordPress, how does it work, and what you can use it for, then you are in the right place.

如果您一直在想什么是WordPress，它如何工作以及可以使用什么，那么您来对地方了。

In this beginner’s guide, we will explain what is WordPress, how you can use it, and answer some of the most frequently asked questions about WordPress.

在此初学者指南中，我们将解释什么是WordPress，如何使用它，并回答有关WordPress的一些最常见问题。

什么是WordPress？ (What is WordPress?)

WordPress is a website builder and content management system. It is an open source software that anyone can use to make any kind of website imaginable.

WordPress是网站建设者和内容管理系统。它是一个开源软件，任何人都可以使用它来制作任何种类的网站。

It started out as a blogging platform in 2003 but soon transformed into a CMS and later a full-fledged website building platform. Today it powers more than 38% of all websites on the internet.

它最初于2003年作为博客平台，但很快转变为CMS，后来又转变为成熟的网站建设平台。今天，它为Internet上所有网站的38％以上提供支持。

To learn more about its evolution, see our complete guide on the history of WordPress and how it changed over time.

要了解有关其演变的更多信息，请参阅有关WordPress历史以及其随着时间的变化的完整指南。

To summarize, WordPress is a software that you can use to build blogs, websites, and stores to sell products online.

总而言之，WordPress是一款可用于构建博客，网站和商店以在线销售产品的软件。

与WordPress.com有何不同？ (How is it Different from WordPress.com?)

In this article, when we say WordPress we are talking about WordPress.org.

在本文中，当我们说WordPress时，我们是在谈论WordPress.org。

WordPress.com is a separate website that offers website and blog hosting service. It was launched by the WordPress co-founder, Matt Mullenweg.

WordPress.com是提供网站和博客托管服务的独立网站。它由WordPress联合创始人Matt Mullenweg启动。

Most beginners often confuse the two due to their similar names.

大多数初学者经常因名称相似而混淆两者。

WordPress.org is the open-source software used by millions of websites (including WPBeginner). On the other hand, WordPress.com is a website and blog hosting platform.

WordPress.org是数百万个网站(包括WPBeginner)使用的开源软件。另一方面，WordPress.com是一个网站和博客托管平台。

For more details, see our guide on the difference between WordPress.org vs WordPress.com.

有关更多详细信息，请参阅有关WordPress.org与WordPress.com之间区别的指南。

您需要使用WordPress什么？ (What do You Need to Use WordPress?)

You need a web hosting account and a domain name to start using WordPress.

您需要一个虚拟主机帐户和一个域名才能开始使用WordPress。

All websites need web hosting. It is the place where all your website files are stored, so that others on the internet can access your website.

所有网站都需要网络托管。在此存储所有网站文件，以便互联网上的其他人可以访问您的网站。

A domain name is your website’s address on the internet (example, wpbeginner.com).

域名是您网站在互联网上的地址(例如，wpbeginner.com)。

If your website was a house then web hosting will be the building you live in and domain name would be your street address. For more on this topic, see our beginner’s guide on the difference between web hosting and domain name.

如果您的网站是一栋房屋，则虚拟主机将是您居住的建筑物，而域名将是您的街道地址。有关此主题的更多信息，请参阅关于虚拟主机和域名之间区别的初学者指南。

To get a web hosting account, you’ll need to sign up with a WordPress hosting provider. These are third-party companies that sell hosting solutions.

要获得网络托管帐户，您需要与WordPress托管提供商进行注册。这些是出售托管解决方案的第三方公司。

We recommend using Bluehost. They are one of the largest hosting companies in the world and an officially recommended WordPress hosting provider.

我们建议使用Bluehost 。他们是世界上最大的托管公司之一，也是官方推荐的WordPress托管提供商。

Normally, a domain name costs $14.99 per year and web hosting starts from $7.99 per month.

通常，域名的价格为每年14.99美元，虚拟主机的价格为每月7.99美元。

Bluehost is offering WPBeginner users a discount on hosting with a free domain name. Basically, you can get started for just $2.75 per month.

Bluehost正在为WPBeginner用户提供免费域名托管的折扣。基本上，您每月只需支付2.75美元即可上手。

→ Click Here to Claim This Exclusive Bluehost Offer ←

→单击此处要求此Bluehost独家优惠←

For step by step instruction, see our complete guide on how to make a website it will walk you through complete WordPress set up.

有关逐步说明，请参阅我们的完整指南，以了解如何建立一个网站，它将引导您完成完整的WordPress设置。

您可以使用WordPress创建哪种类型的网站？ (What Kind of Websites You Can Make Using WordPress?)

You can make any kind of website imaginable using WordPress.

您可以使用WordPress建立任何可以想象的网站。

Users from all over the world use WordPress to make money online. It is flexible enough to run eCommerce operations and simple enough to quickly make small websites.

来自世界各地的用户使用WordPress 在线赚钱。它足够灵活，可以运行电子商务操作，并且足够简单，可以快速创建小型网站。

The following are just some types of websites you can make using WordPress.

以下是您可以使用WordPress创建的某些类型的网站。

WordPress如何运作？ (How WordPress Works?)

Once you have installed WordPress, you’ll see an easy to use dashboard with links to different areas in the left column. From here, you can create pages for your website or write blog posts.

安装WordPress之后，您将在左栏中看到一个易于使用的仪表板，其中包含指向不同区域的链接。从这里，您可以为您的网站创建页面或撰写博客文章。

You can also choose a website design template (Theme) for your website. There are thousands of free WordPress themes that you can choose from. You can also choose premium WordPress theme that comes with more advanced features.

您也可以为您的网站选择一个网站设计模板(主题)。您可以选择数千种免费的WordPress主题。您还可以选择带有更多高级功能的高级WordPress主题。

All these WordPress themes allow you to set up your website using a simple theme customizer interface. From here you can edit and customize your site design.

所有这些WordPress主题均允许您使用简单的主题定制器界面来设置网站。在这里，您可以编辑和自定义网站设计。

But the real power of WordPress comes from the plugins.

但是WordPress的真正功能来自插件。

WordPress plugins are like apps for your website. Similar to the apps you install on your phone, WordPress plugins allow you to add new features to your website.

WordPress插件就像您网站的应用程序。与您在手机上安装的应用程序类似，WordPress插件允许您向网站添加新功能。

For instance, you can add a contact form to your site, or display a lightbox popup to announce a sale.

例如，您可以将联系表单添加到您的网站，或显示灯箱弹出窗口来宣布销售。

You can convert your site into an online store using plugins like WooCommerce, or use a membership plugin to make a subscription-based website.

您可以使用WooCommerce之类的插件将您的网站转换为在线商店，也可以使用会员插件来创建基于订阅的网站。

There are 56000+ free WordPress plugins in the WordPress plugin directory alone. There are also premium WordPress plugins that offer full support and guaranteed updates.

仅WordPress插件目录中就有56000多个免费WordPress插件。也有高级WordPress插件，可提供全面支持和有保证的更新。

You can see some of the best WordPress plugins hand-picked by our expert team to help you grow your WordPress site.

您可以看到我们的专家团队精心挑选的一些最佳WordPress插件，可帮助您发展WordPress网站。

Note: If you want to see how WordPress works behind the scenes from a technical point of view, then please check out our infographic on how WordPress works.

注意：如果您想从技术角度查看WordPress的幕后工作方式，请查看有关WordPress的工作方式的信息图。

还有谁在使用WordPress？ (Who Else is Using WordPress?)

WordPress is not just for beginners. It is used by many of the fortune 500 companies, universities, non-profits, governments around the world, and more.

WordPress不仅适合初学者。世界500强中的许多公司，大学，非营利组织，政府等等都在使用它。

The following are some of the top brands and organizations that are using WordPress.

以下是一些使用WordPress的顶级品牌和组织。

1. The White House

1.白宫

The official website of the White House is built using WordPress. It features a large header on the top followed by the latest updates, news, and resources.

白宫的官方网站是使用WordPress构建的。它的顶部具有大标题，其后是最新更新，新闻和资源。

2. Facebook

Facebook uses WordPress for their corporate website. It is a typical business website with a homepage showcasing key characteristics of the brand along with its flagship products. It also has a blog section called the Newsroom.

Facebook将WordPress用于其公司网站。这是一个典型的商业网站，其主页上展示了品牌的主要特征及其旗舰产品。它还有一个名为“新闻编辑室”的博客部分。

3. The New York Times

3.纽约时报

New York Times uses WordPress on its corporate website showcasing the company behind the iconic newspaper.

纽约时报在其公司网站上使用WordPress，在标志性报纸后面展示了该公司。

4. Microsoft

4.微软

Microsoft uses WordPress to run their blogs website. It features company news, information, and product highlights.

Microsoft使用WordPress来运行其博客网站。它包含公司新闻，信息和产品亮点。

5. Sony Music

5.索尼音乐

Sony Music is one of the biggest music producers in the world representing top artists and labels. They use WordPress to power their corporate website.

索尼音乐公司是世界上最大的音乐制作人之一，代表着顶级艺术家和唱片公司。他们使用WordPress为公司网站提供动力。

To see a full list, check out our complete list on the most popular brands using WordPress.

要查看完整列表，请使用WordPress查看有关最受欢迎品牌的完整列表。

为什么使用WordPress创建网站？ (Why Use WordPress to Make a Website?)

Now, if you are thinking about starting a blog or a small business website, then you may be wondering why you should use WordPress as your website platform?

现在，如果您正在考虑建立博客或小型企业网站，那么您可能想知道为什么应该使用WordPress作为网站平台？

There are dozens of website builders and potential WordPress alternatives on the market that you can use to make your website. However, we believe that WordPress is the best platform for beginners and small businesses.

市场上有数十种网站构建器和潜在的WordPress替代品，您可以用来创建网站。但是，我们认为WordPress是适合初学者和小型企业的最佳平台。

This is why over 38% of all websites use WordPress.

这就是为什么所有网站中超过38％使用WordPress的原因。

But here are just some of the reasons to choose WordPress for your website.

但是，这只是为您的网站选择WordPress的一些原因。

1. WordPress gives you the freedom

1. WordPress给您自由

WordPress is free (as in freedom) and open-source software. Anyone can use it to create and launch a website. It is not owned by a single company, and it is protected by the WordPress Foundation, a non-profit organization.

WordPress是免费的(就像自由一样)和开源软件。任何人都可以使用它来创建和启动网站。它不是由单个公司所有，并且受非营利组织WordPress Foundation的保护。

This means you have complete freedom to use it in any way you see fit. You will have full control and complete ownership of your website and all of its content.

这意味着您完全可以自由选择以自己认为合适的方式使用它。您将拥有网站及其所有内容的完全控制权和完整所有权。

2. WordPress is easy

2. WordPress很简单

One of the reasons that make WordPress the #1 website builder is that it is incredibly easy to use.

使WordPress成为排名第一的网站生成器的原因之一是它易于使用。

There is a slight learning curve when you familiarize yourself with the software, but most beginners pass it quickly and easily manage their own websites.

当您熟悉该软件时，学习曲线会有些许变化，但是大多数初学者会很快通过它，并轻松地管理自己的网站。

Pro Tip: See our guide on how to learn WordPress for free in a week.

专家提示：请参阅我们的指南，了解如何在一周内免费学习WordPress 。

There is also a ton of free WordPress help and support available. You can ask questions on any tech community website and you’ll find answers from other users who started out just like you.

还有大量免费的WordPress帮助和支持。您可以在任何技术社区的网站上提问，也可以从其他像您这样开始的用户那里找到答案。

You can also join our WPBeginner Facebook Group to ask all your WordPress related questions and get free help from our experts and other WPBeginner users.

您还可以加入我们的WPBeginner Facebook组，询问所有与WordPress有关的问题，并从我们的专家和其他WPBeginner用户那里获得免费帮助。

3. WordPress is super-flexible

3. WordPress非常灵活

WordPress allows you to use third-party themes and plugins. This means you can choose from thousands of professionally designed templates for your website.

WordPress允许您使用第三方主题和插件。这意味着您可以从数千种专业设计的模板中进行选择。

Using plugins, you can add any feature to your WordPress website. Most of them are available for free, but you can also purchase premium plugins to get priority support from developers.

使用插件，您可以将任何功能添加到WordPress网站。它们中的大多数都是免费提供的，但是您也可以购买高级插件来获得开发人员的优先支持。

There are drag & drop WordPress page builder plugins that lets you completely customize your design and make custom templates without writing any code.

有拖放式WordPress页面构建器插件，可让您完全自定义设计并制作自定义模板，而无需编写任何代码。

4. WordPress is multilingual

4. WordPress是多语言的

WordPress is fully translated into more than 65 languages. You can easily choose your website language during the installation or change it from the settings page.

WordPress已完全翻译成65种以上的语言。您可以在安装过程中轻松选择网站语言，也可以从设置页面进行更改。

You can keep the WordPress admin area in one language and create a website in another language. You can also use a WordPress multilingual plugin to create a website in multiple languages.

您可以将WordPress管理区域保留为一种语言，并以另一种语言创建网站。您还可以使用WordPress多语言插件来创建多种语言的网站。

WordPress themes and plugins can also be translated and many of the top WordPress plugins are already translated into many languages.

WordPress主题和插件也可以翻译，许多顶级WordPress插件已经翻译成多种语言。

5. WordPress is cost effective

5. WordPress具有成本效益

With proprietary website builders and hosted platforms, you have to pay a monthly fee for a fixed set of features.

使用专有的网站建设者和托管平台，您必须每月支付固定功能的月费。

With WordPress, you pay a monthly fee for hosting and add any feature to your website using plugins. Most of them are free or have free alternatives, which gives you the freedom to control the cost of your WordPress website.

使用WordPress，您需要每月支付托管费用，并使用插件将任何功能添加到您的网站。其中大多数是免费的或有免费的替代产品，这使您可以自由控制WordPress网站的成本。

Once your website starts growing and making money, then you can spend on upgrading your hosting service or buying premium WordPress themes and plugins.

一旦您的网站开始增长并开始赚钱，那么您就可以花钱升级托管服务或购买高级WordPress主题和插件。

For more reasons, see our article on why you should use WordPress.

出于更多原因，请参阅我们关于为什么应使用WordPress的文章。

关于WordPress的常见问题解答 (FAQs about WordPress)

We made WPBeginner to help WordPress beginners. Since 2009, we have helped millions of beginners get started with WordPress and have been answering WordPress related questions every day.

我们制作了WPBeginner以帮助WordPress初学者。自2009年以来，我们已帮助数百万初学者开始使用WordPress，并且每天都在回答WordPress相关问题。

Here are some of the most frequently asked WordPress questions that we hear from beginners.

这是我们从初学者那里听到的一些最常见的WordPress问题。

1. Why is WordPress available for free?

1.为什么可以免费使用WordPress？

WordPress is an open-source software available for anyone to use. It is free (as in freedom), but there are other costs involved. For instance, you’ll need WordPress hosting and domain name to make your website.

WordPress是一个开源软件，任何人都可以使用。它是免费的(与自由一样)，但是还涉及其他成本。例如，您需要WordPress托管和域名才能创建您的网站。

For a more detailed explanation, see our article Why is WordPress free which explains the philosophy behind free software and WordPress.

有关更详细的说明，请参阅我们的文章“ 为什么WordPress免费” ，其中解释了免费软件和WordPress背后的理念。

2. What are the disadvantages of using WordPress?

2.使用WordPress有什么缺点？

Like everything else in the world, there are pros and cons to using WordPress. We have mentioned the advantages in detail, and they are enough to outweigh any disadvantages. However, here are some of the cons of using WordPress.

就像世界上其他所有事物一样，使用WordPress也有其优缺点。我们已经详细提到了优点，这些优点足以弥补任何缺点。但是，这是使用WordPress的一些弊端。

You will need to spend a little time learning the basics. This does not mean coding or programming, but learning where things are located and how to use them.
您将需要花费一些时间来学习基础知识。这并不意味着编码或编程，而是要了解事物的位置以及如何使用它们。
backups, 备份， security, and updates. Most of these tasks can be easily automated and most beginners manage them without any special skills安全性和更新。这些任务中的大多数可以轻松实现自动化，并且大多数初学者无需任何特殊技能即可管理它们
If you are not careful, then you may end up spending more on third-party tools and plugins that you may not need. Spend your money wisely and rely on free alternates whenever possible.
如果您不小心，则可能最终会在不需要的第三方工具和插件上花费更多。明智地花钱，并尽可能依靠免费的替代产品。

3. How can I learn WordPress?

3.如何学习WordPress？

WordPress is easy to learn, and there are a lot of learning material out there. You can learn WordPress right here on WPBeginner.

WordPress很容易学习，并且那里有很多学习资料。您可以直接在WPBeginner上学习WordPress。

We are the largest WordPress resource site for beginners in the world. All of WPBeginner resources are available for free.

我们是全球初学者最大的WordPress资源网站。所有WPBeginner资源都是免费提供的。

For beginners, we recommend starting out with our WordPress video tutorials. It is a series of videos that walks you through WordPress basics and how to manage your website like a total pro.

对于初学者，我们建议从WordPress视频教程开始。这是一系列视频，带您逐步了解WordPress基础知识以及如何像专业人士一样管理网站。

Our WordPress glossary section explains all the technical WordPress terminology in plain English for beginners.

我们的WordPress词汇表部分以纯英语为初学者解释了所有技术性WordPress术语。

You can also find answers to your WordPress questions by clicking on the search icon at the top.

您也可以通过单击顶部的搜索图标找到WordPress问题的答案。

Need a little more help from real users? Join our WPBeginner Facebook group to get answers from other WordPress users and our experts. It’s free to join, and there are over 50,000 members.

需要来自实际用户的更多帮助吗？加入我们的WPBeginner Facebook组，以获取其他WordPress用户和我们的专家的答案。它是免费加入的，并且有50,000多名成员。

You can also subscribe to our YouTube Channel for regular WordPress video tutorials and guides (over 500 free video tutorials).

您还可以订阅我们的YouTube频道，以获取常规的WordPress视频教程和指南(超过500个免费视频教程)。

4. Which WordPress hosting company to choose?

4.选择哪个WordPress托管公司？

You’ll need WordPress hosting to start your website, and there are thousands of them out there. Due to fierce competition in the hosting industry, it becomes quite confusing for beginners to make up their minds.

您将需要WordPress托管来启动您的网站，并且那里有成千上万的网站。由于托管行业的激烈竞争，初学者下定决心变得相当混乱。

Don’t worry, we did the research for you. You can read about it in our complete WordPress hosting guide for beginners.

不用担心，我们为您做了研究。您可以在面向初学者的完整WordPress托管指南中阅读有关它的信息。

For beginners, we recommend starting with Bluehost. They are offering a generous discount and a free domain name.

对于初学者，我们建议从Bluehost开始。他们提供了慷慨的折扣和免费的域名。

More importantly, they are one of the biggest names in the business and an officially recommended WordPress hosting provider.

更重要的是，它们是业界最知名的公司之一，也是官方推荐的WordPress托管提供商。

If you have a slightly larger budget to afford premium hosting, then we recommend SiteGround or WP Engine.

如果您的预算稍高一些以负担高级托管费用，那么我们建议您使用SiteGround或WP Engine 。

5. How do I start a WordPress website?

5.如何启动WordPress网站？

Getting started with WordPress is easy. You can simply follow our step by step tutorial on how to make a WordPress website for detailed instructions.

WordPress入门很容易。您可以按照我们的分步教程中有关如何制作WordPress网站的详细说明进行操作。

It will walk you through the whole process, and you’ll be up and running with a brand new WordPress website in no time.

它会引导您完成整个过程，并且您将很快建立并运行一个全新的WordPress网站。

If you need assistance, you can take advantage of our free WordPress blog setup service, where our expert team will setup your WordPress blog for free, without any costs.

如果您需要帮助，可以使用我们的免费WordPress博客设置服务，我们的专家团队将免费为您免费安装WordPress博客。

We hope this article explained what is WordPress, and how you can use it. You may also want to see our guide on things to do after installing WordPress, or head over to check out these practical online business ideas that you can start with WordPress right away.

我们希望本文能解释什么是WordPress，以及如何使用它。您可能还希望在安装WordPress之后查看我们的操作指南，或者直接查看这些实用的在线业务创意，您可以立即从WordPress开始。

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

如果您喜欢这篇文章，请订阅我们的YouTube频道 WordPress视频教程。您也可以在Twitter和Facebook上找到我们。