About Recommender Systems
Recommender systems are software applications that aim to support users in their decision-making while interacting with large information spaces. They recommend items of interest to users based on preferences they have expressed, either explicitly or implicitly. The ever-expanding volume and increasing complexity of information on the Web has therefore made such systems essential tools for users in a variety of information seeking or e-commerce activities. Recommender systems help overcome the information overload problem by exposing users to the most interesting items, and by offering novelty, surprise, and relevance. Recommender technology is hence the central piece of the information seeking puzzle. Major e-commerce sites such as Amazon and Yahoo are using recommendation technology in ubiquitous ways. Many new comers are on their way and entrepreneurs are competing in order to find the right approach to use this technology effectively.
Some say that recommendation technology represents the new paradigm of search: interesting items find the user instead of the user explicitly searching for them. In an article published in CNN Money, entitled “The race to create a 'smart' Google”, Fortune magazine writer Jeffrey M. O'Brien, writes:
推荐系统是一种软件应用,旨在帮助用户在大型信息空间中做出决策。它们根据用户明确或隐含表达的偏好来推荐感兴趣的项目。随着网络信息量的增加和复杂性的提升,这些系统已成为电子商务活动中不可或缺的工具,帮助用户克服信息过载问题。

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