大数据技术原理与应用 大作业--------微博精准营销案例设计与实现

摘要

随着科学技术和互联网及网技术的高速发展，大数据的时代已经悄然来临，尤其是在我们当今这个信息爆炸的时代中，这已经成为推动社会生产力发展的一个极其重要的因素。如果一家企业或者公司具备对大数据的卓越的分析能力，那么这个公司或者企业已然在时代的竞争的取得了及其有利的地位，并且所获得的数据也成为了企业的及其重要的一部分资产。众所周知，微博作为信息交流的一个重要场所，在这个大数据的时代里，社会上每时每刻所发生的事情只要我们有手机有互联网，我们就可以无时无刻看到社会上各个角落所发生的事情。
近十几年间，随着在信息技术的蓬勃发展，我们每个人才开始有机会在微博进行交流和分析，并取得了丰硕的研究成果和广泛的应用价值。其次我们应该确定微博营销的方向确定企业的目标，微博精准营销的目标以及目标受众，并挖掘微博精准营销所带来的价值，为企业的长久发展制定目标并且制定相应的战略，进一步作出规划运营。微博营销我们应分析以下几个方面，比如分析微博的功能。如今微博已经成为信息交流和信息传播的一个及其重要的平台，建立一个有秩序有条理的微博平台和微博精准营销的案例分析，方便进一步的交流及商业应用。随着大数据技术的蓬勃发展，我们企业微博营销本着企业微博管理需要和企业微博营销目的一致的原则，首先我们应该保持微博自身的独特性，从而实现微博的精准营销和企业利益的最大化，这篇文章主要探讨在大数据爆炸的时代背景下，微博精准营销案例的实现，并探讨其所带来的机遇与挑战并提出相应的策略。企业与目标用户进行交流的愿望，众所周知，微博就是一种新的交流方式，是一种新的互联网交流平台，顾名思义，微博就是微型的博客，我们都可以在微博上面分享很多事情，也可以看到这个每时每刻所发生的很多事情。微博作为一个及其重要的交流平台，在中国有着及其多的用户，它的运营方式以及存在价值还需要我们去探讨。

关键字：大数据时代；企业；用户；微博；精准营销

Abstract

With the rapid development of science and technology and Internet and network technology, the era of big data has been quietly coming, especially in our current era of information explosion, which has become an extremely important factor to promote the development of social productive forces.If an enterprise or company has the excellent ability to analyze big data, then the company or enterprise has already gained a favorable position in The Times, and the data obtained has become an enterprise and its important part of the assets.As we know to all, Weibo, as an important place for information exchange, in this era of big data, everything happens in the society as long as we have mobile phones and the Internet, we can see what happens in every corner of the society all the time.
In the past ten years, with the vigorous development of information technology, each of us began to have the opportunity to communicate and analyze it on Weibo, and has achieved fruitful research results and extensive application value.Nowadays, Weibo has become an important platform for information communication and information communication. It has established an orderly microblog platform and case analysis of microblog precision marketing to facilitate further communication and commercial applications.With the booming development of big data technology, our enterprise weibo marketing in line with the principle of enterprise weibo management needs and enterprise weibo marketing consistent purpose, first of all, we should maintain the uniqueness of weibo itself, so as to realize weibo precision marketing and maximize enterprise interests, this article mainly discusses in the era of big data explosion, weibo accurate marketing cases, and explore the opportunities and challenges and put forward the corresponding strategy.First of all, we should determine the direction of microblog marketing to determi