禽流感冲击Yum Brands中国业绩
Yum Brands表示，由于中国爆发新型禽流感，其在中国市场的销售额受到了显著负面影响，尤其是KFC品牌受影响严重。该公司正努力教育消费者煮熟的鸡肉可以安全食用，并试图从此前的食品安全丑闻中恢复过来。
bbc news
1.http://www.bbc.co.uk/news/business-22103780
Yum Brands says KFC sales in China hit by bird flu scare
Yum Brands is already struggling to recover from another food safety scare that hit its suppliers
The parent company of KFC has said sales had fallen in China because of concerns over a new bird flu outbreak.
Yum Brands said publicity associated with Avian flu in China has had "significant, negative impact on KFC sales", without giving figures.
The new strain of bird flu has already led to nine deaths, and made dozens ill.
China is a key market for Yum, generating more than half the company's revenue.
US-based Yum said it would continue to educate consumers that cooked chicken is safe to eat.
Yum Brands was already struggling to recover after allegations its suppliers were giving chickens unapproved levels of antibiotics.
That report caused sales to drop significantly and continues to hurt the company.
In March, Yum said sales at restaurants in China open for at least a year fell 13%. That includes a 16% drop at KFC.
In January and February the company saw falls of up to 20%.
Yum, which also owns Pizza Hut and Taco Bell, is the largest fast-food operator in China with about 5,300 locations.
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