接口应用场景——电商产品定价
电商平台产品的定价问题是很多品牌非常重视的一个问题，产品的定价取决于很多因素，包括成本、供需情况、促销策略及竞争对手的价格等。因此，想要更合理地定价，品牌需要获取到影响产品定价的各类数据，尤其是竞争对手的价格数据，以此为参考做好定价。
一、阿里巴巴API在商品详情获取中的特点
- 数据全面：阿里巴巴商品详情API提供的数据非常全面，几乎涵盖了用户在购买商品时所需的所有信息。这使得电商平台能够为用户提供更加全面、准确的商品展示，提高用户的购买体验和满意度。
- 实时更新：通过调用阿里巴巴商品详情API，电商平台可以实时获取到商品的更新信息，包括价格、库存状态等。这使得电商平台能够确保所展示的商品数据与供应商保持一致，避免因信息延迟造成的客户投诉和订单错误。
- 易于集成：阿里巴巴商品详情API提供了多种编程语言的SDK和示例代码，方便开发者进行集成和调用。同时，阿里巴巴还提供了完善的文档和技术支持，帮助开发者更好地理解和使用API。
- 安全性高：阿里巴巴商品详情API采用了多重身份验证和授权机制，确保数据的安全性和隐私性。同时，阿里巴巴还提供了数据加密和传输安全等保障措施，确保数据在传输过程中的安全性。
alibaba.item_get
公共参数
| 名称 | 类型 | 必须 | 描述 |
|---|---|---|---|
| key | String | 是 | 调用key（必须以GET方式拼接在URL中） |
| secret | String | 是 | 调用密钥 |
| api_name | String | 是 | API接口名称（包括在请求地址中）[item_search,item_get,item_search_shop等] |
| cache | String | 否 | [yes,no]默认yes，将调用缓存的数据，速度比较快 |
| result_type | String | 否 | [json,jsonu,xml,serialize,var_export]返回数据格式，默认为json，jsonu输出的内容中文可以直接阅读 |
| lang | String | 否 | [cn,en,ru]翻译语言，默认cn简体中文 |
| version | String | 否 | API版本 |
请求参数
请求参数：num_iid=60840463360
参数说明：num_iid:商品ID
返回数据示例
"item": {
"num_iid": "60840463360",
"title": "Slip-on Daily Urban Walking Shoes",
"desc_short": "",
"price": "47.70",
"nick": "cn1522808546pkux",
"num": 9999,
"min_num": 2,
"detail_url": "https://www.alibaba.com/product-detail/Reebaby-Hot-Sell-Group-0-with_60840463360.html",
"pic_url": "https://sc04.alicdn.com/kf/HTB1GHVXaPvuK1Rjy0Faq6x2aVXa7.jpg",
"desc": "\r\n<p> <img src=\"//sc01.alicdn.com/kf/HTB1pHumyFmWBuNjSspdq6zugXXak/232931611/HTB1pHumyFmWBuNjSspdq6zugXXak.jpg\" data-src=\"//sc01.alicdn.com/kf/HTB1pHumyFmWBuNjSspdq6zugXXak/232931611/HTB1pHumyFmWBuNjSspdq6zugXXak.jpg\" data-alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1117\"></p>\n<noscript><img src=\"//sc01.alicdn.com/kf/HTB1pHumyFmWBuNjSspdq6zugXXak/232931611/HTB1pHumyFmWBuNjSspdq6zugXXak.jpg\" alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1117\"></noscript>\n<img src=\"//sc01.alicdn.com/kf/HTB1jrTsyQ9WBuNjSspeq6yz5VXaR/232931611/HTB1jrTsyQ9WBuNjSspeq6yz5VXaR.jpg\" data-src=\"//sc01.alicdn.com/kf/HTB1jrTsyQ9WBuNjSspeq6yz5VXaR/232931611/HTB1jrTsyQ9WBuNjSspeq6yz5VXaR.jpg\" data-alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"890\"><noscript><img src=\"//sc01.alicdn.com/kf/HTB1jrTsyQ9WBuNjSspeq6yz5VXaR/232931611/HTB1jrTsyQ9WBuNjSspeq6yz5VXaR.jpg\" alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"890\"></noscript>\n<img src=\"//sc01.alicdn.com/kf/HTB15.ciiHArBKNjSZFLq6A_dVXaA/232931611/HTB15.ciiHArBKNjSZFLq6A_dVXaA.jpg\" data-src=\"//sc01.alicdn.com/kf/HTB15.ciiHArBKNjSZFLq6A_dVXaA/232931611/HTB15.ciiHArBKNjSZFLq6A_dVXaA.jpg\" data-alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1051\"><noscript><img src=\"//sc01.alicdn.com/kf/HTB15.ciiHArBKNjSZFLq6A_dVXaA/232931611/HTB15.ciiHArBKNjSZFLq6A_dVXaA.jpg\" alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1051\"></noscript>\n<img src=\"//sc01.alicdn.com/kf/HTB1qUMeyTlYBeNjSszcq6zwhFXao/232931611/HTB1qUMeyTlYBeNjSszcq6zwhFXao.jpg\" data-src=\"//sc01.alicdn.com/kf/HTB1qUMeyTlYBeNjSszcq6zwhFXao/232931611/HTB1qUMeyTlYBeNjSszcq6zwhFXao.jpg\" data-alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"656\"><noscript><img src=\"//sc01.alicdn.com/kf/HTB1qUMeyTlYBeNjSszcq6zwhFXao/232931611/HTB1qUMeyTlYBeNjSszcq6zwhFXao.jpg\" alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"656\"></noscript>\n<img src=\"//sc01.alicdn.com/kf/HTB1TqSjiUOWBKNjSZKzq6xfWFXai/232931611/HTB1TqSjiUOWBKNjSZKzq6xfWFXai.jpg\" data-src=\"//sc01.alicdn.com/kf/HTB1TqSjiUOWBKNjSZKzq6xfWFXai/232931611/HTB1TqSjiUOWBKNjSZKzq6xfWFXai.jpg\" data-alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1159\"><noscript><img src=\"//sc01.alicdn.com/kf/HTB1TqSjiUOWBKNjSZKzq6xfWFXai/232931611/HTB1TqSjiUOWBKNjSZKzq6xfWFXai.jpg\" alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1159\"></noscript>\n<img src=\"//sc01.alicdn.com/kf/HTB1qG0qiIIrBKNjSZK9q6ygoVXac/232931611/HTB1qG0qiIIrBKNjSZK9q6ygoVXac.jpg\" data-src=\"//sc01.alicdn.com/kf/HTB1qG0qiIIrBKNjSZK9q6ygoVXac/232931611/HTB1qG0qiIIrBKNjSZK9q6ygoVXac.jpg\" data-alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1147\"><noscript><img src=\"//sc01.alicdn.com/kf/HTB1qG0qiIIrBKNjSZK9q6ygoVXac/232931611/HTB1qG0qiIIrBKNjSZK9q6ygoVXac.jpg\" alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1147\"></noscript>\n<img src=\"//sc01.alicdn.com/kf/HTB1iB7VyGmWBuNjy1Xaq6xCbXXa0/232931611/HTB1iB7VyGmWBuNjy1Xaq6xCbXXa0.jpg\" data-src=\"//sc01.alicdn.com/kf/HTB1iB7VyGmWBuNjy1Xaq6xCbXXa0/232931611/HTB1iB7VyGmWBuNjy1Xaq6xCbXXa0.jpg\" data-alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"610\"><noscript><img src=\"//sc01.alicdn.com/kf/HTB1iB7VyGmWBuNjy1Xaq6xCbXXa0/232931611/HTB1iB7VyGmWBuNjy1Xaq6xCbXXa0.jpg\" alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"610\"></noscript>\r\n<img src=\"https://www.o0b.cn/i.php?t.png&rid=gw-1.6630a09ab83db&p=1778844997&k=i_key&t=1714462877\" style=\"display:none\" />",
"item_imgs": [
{
"url": "https://sc04.alicdn.com/kf/HTB1GHVXaPvuK1Rjy0Faq6x2aVXa7.jpg"
},
{
"url": "https://sc04.alicdn.com/kf/HTB1S8U6avfsK1RjSszbq6AqBXXaz.jpg"
},
{
"url": "https://sc04.alicdn.com/kf/HTB1LQA6apzsK1Rjy1Xbq6xOaFXak.jpg"
},
{
"url": "https://sc04.alicdn.com/kf/HTB1p8o8as_vK1Rjy0Foq6xIxVXaJ.jpg"
}
],
"video_url": "https://vod-icbu.alicdn.com/tB9FoF3YV1bEOMabUBf/fZIVRRvvNNNgnrI7rOB%40%40sd.mp4?biz=video-aa9c5799b9a56760&t=2154688d17144628749145283e73a4&w=896&h=896&e=sd&b=icbu_video&p=*_icbu_vod_publish&tr=mp4-264-sd&iss=false&v=aliyun_v0",
"props_name": "191288010:-1:Color:navy;191288010:3331185:Color:White;191288010:3851110:Color:Purple;191288010:3327837:Color:Black;191288010:3483425:Color:Grey;191288010:-2:Color:olive;191288010:3328925:Color:Pink;214524521:28393:Shoe Size:44;214524521:28389:Shoe Size:40;214524521:28388:Shoe Size:38;214524521:28395:Shoe Size:46;214524521:28390:Shoe Size:41;214524521:28391:Shoe Size:42;214524521:29542:Shoe Size:37;214524521:28394:Shoe Size:45;214524521:28392:Shoe Size:43;214524521:190000792:Shoe Size:39;214524521:190000791:Shoe Size:35;214524521:190000105:Shoe Size:36",
"prop_imgs": {
"prop_img": [
{
"properties": "191288010:3327837",
"url": "https://sc04.alicdn.com/kf/HTB1ZEZYasrrK1Rjy1zeq6xalFXai.jpg"
},
{
"properties": "191288010:3328925",
"url": "https://sc04.alicdn.com/kf/HTB1unN9azLuK1Rjy0Fhq6xpdFXaw.jpg"
},
{
"properties": "191288010:3331185",
"url": "https://sc04.alicdn.com/kf/HTB1ZUZYasrrK1Rjy1zeq6xalFXax.jpg"
},
{
"properties": "191288010:3483425",
"url": "https://sc04.alicdn.com/kf/HTB1bqkTayHrK1Rjy0Flq6AsaFXae.jpg"
},
{
"properties": "191288010:3851110",
"url": "https://sc04.alicdn.com/kf/HTB1CnsUasfrK1Rjy1Xdq6yemFXag.jpg"
},
{
"properties": "191288010:-1",
"url": "https://sc04.alicdn.com/kf/HTB1.BsOasvrK1Rjy0Feq6ATmVXaD.jpg"
},
{
"properties": "191288010:-2",
"url": "https://sc04.alicdn.com/kf/HTB1HpIUaDHuK1RkSndVq6xVwpXal.jpg"
}
]
},
"props": [
{
"name": "Place of Origin",
"value": "China"
},
{
"name": "Brand Name",
"value": "HOTPOTATO"
},
{
"name": "Model Number",
"value": "G2"
},
{
"name": "Midsole Material",
"value": "EVA"
},
{
"name": "Outsole Material",
"value": "Rubber"
},
{
"name": "Lining Material",
"value": "Mesh"
},
{
"name": "Gender",
"value": "Men"
},
{
"name": "gender",
"value": "men"
},
{
"name": "Upper Material",
"value": "fly knit nylon + TPU"
},
{
"name": "Material",
"value": "fly knit"
},
{
"name": "Key words",
"value": "Fashionable Light Shoes"
},
{
"name": "Type",
"value": "Casual Ladies Flat Loafer Shoes"
},
{
"name": "Feature",
"value": "Light Weight"
},
{
"name": "MOQ",
"value": "60 Pairs"
}
],
"skus": {
"sku": [
{
"price": "47.70",
"properties": "191288010:-1;214524521:28393",
"properties_name": "191288010:-1:Color:navy;214524521:28393:Shoe Size:44",
"quantity": "999",
"sku_id": 274257648
},
{
"price": "47.70",
"properties": "191288010:-1;214524521:28389",
"properties_name": "191288010:-1:Color:navy;214524521:28389:Shoe Size:40",
"quantity": "999",
"sku_id": 274257644
},
{
"price": "47.70",
"properties": "191288010:3331185;214524521:28388",
"properties_name": "191288010:3331185:Color:White;214524521:28388:Shoe Size:38",
"quantity": "999",
"sku_id": 11485006210
},
{
"price": "47.70",
"properties": "191288010:3851110;214524521:28395",
"properties_name": "191288010:3851110:Color:Purple;214524521:28395:Shoe Size:46",
"quantity": "999",
"sku_id": 274257682
},
{
"price": "47.70",
"properties": "191288010:3327837;214524521:28390",
"properties_name": "191288010:3327837:Color:Black;214524521:28390:Shoe Size:41",
"quantity": "999",
"sku_id": 274257637
},
{
"price": "47.70",
"properties": "191288010:3483425;214524521:28391",
"properties_name": "191288010:3483425:Color:Grey;214524521:28391:Shoe Size:42",
"quantity": "999",
"sku_id": 268870709
},
{
"price": "47.70",
"properties": "191288010:3483425;214524521:29542",
"properties_name": "191288010:3483425:Color:Grey;214524521:29542:Shoe Size:37",
"quantity": "999",
"sku_id": 11485006217
},
{
"price": "47.70",
"properties": "191288010:3851110;214524521:28391",
"properties_name": "191288010:3851110:Color:Purple;214524521:28391:Shoe Size:42",
"quantity": "999",
"sku_id": 274257678
},
{
"price": "47.70",
"properties": "191288010:3327837;214524521:28394",
"properties_name": "191288010:3327837:Color:Black;214524521:28394:Shoe Size:45",
"quantity": "999",
"sku_id": 274257641
},
{
"price": "47.70",
"properties": "191288010:3331185;214524521:28392",
"properties_name": "191288010:3331185:Color:White;214524521:28392:Shoe Size:43",
"quantity": "999",
"sku_id": 274257663
},
{
"price": "47.70",
"properties": "191288010:-2;214524521:28393",
"properties_name": "191288010:-2:Color:olive;214524521:28393:Shoe Size:44",
"quantity": "999",
"sku_id": 274257656
},
{
"price": "47.70",
"properties": "191288010:3851110;214524521:190000792",
"properties_name": "191288010:3851110:Color:Purple;214524521:190000792:Shoe Size:39",
"quantity": "999",
"sku_id": 274257675
},
{
"price": "47.70",
"properties": "191288010:3851110;214524521:29542",
"properties_name": "191288010:3851110:Color:Purple;214524521:29542:Shoe Size:37",
"quantity": "999",
"sku_id": 11485006205
},
{
"price": "47.70",
"properties": "191288010:3483425;214524521:28395",
"properties_name": "191288010:3483425:Color:Grey;214524521:28395:Shoe Size:46",
"quantity": "999",
"sku_id": 268870713
},
{
"price": "47.70",
"properties": "191288010:3328925;214524521:28395",
"properties_name": "191288010:3328925:Color:Pink;214524521:28395:Shoe Size:46",
"quantity": "999",
"sku_id": 274257674
},
{
"price": "47.70",
"properties": "191288010:-2;214524521:28389",
"properties_name": "191288010:-2:Color:olive;214524521:28389:Shoe Size:40",
"quantity": "999",
"sku_id": 274257652
},
{
"price": "47.70",
"properties": "191288010:3328925;214524521:28391",
"properties_name": "191288010:3328925:Color:Pink;214524521:28391:Shoe Size:42",
"quantity": "999",
"sku_id": 274257670
},
{
"price": "47.70",
"properties": "191288010:-1;214524521:28392",
"properties_name": "191288010:-1:Color:navy;214524521:28392:Shoe Size:43",
"quantity": "999",
"sku_id": 274257647
},
{
"price": "47.70",
"properties": "191288010:-1;214524521:28394",
"properties_name": "191288010:-1:Color:navy;214524521:28394:Shoe Size:45",
"quantity": "999",
"sku_id": 274257649
},
{
"price": "47.70",
"properties": "191288010:-2;214524521:29542",
"properties_name": "191288010:-2:Color:olive;214524521:29542:Shoe Size:37",
"quantity": "999",
"sku_id": 11485006229
},
{
"price": "47.70",
"properties": "191288010:3328925;214524521:28388",
"properties_name": "191288010:3328925:Color:Pink;214524521:28388:Shoe Size:38",
"quantity": "999",
"sku_id": 11485006222
},
{
"price": "47.70",
"properties": "191288010:3851110;214524521:28388",
"properties_name": "191288010:3851110:Color:Purple;214524521:28388:Shoe Size:38",
"quantity": "999",
"sku_id": 11485006206
},
{
"price": "47.70",
"properties": "191288010:3331185;214524521:28389",
"properties_name": "191288010:3331185:Color:White;214524521:28389:Shoe Size:40",
"quantity": "999",
"sku_id": 274257660
},
{
"price": "47.70",
"properties": "191288010:3327837;214524521:28391",
"properties_name": "191288010:3327837:Color:Black;214524521:28391:Shoe Size:42",
"quantity": "999",
"sku_id": 274257638
},
{
"price": "47.70",
"properties": "191288010:3328925;214524521:29542",
"properties_name": "191288010:3328925:Color:Pink;214524521:29542:Shoe Size:37",
"quantity": "999",
"sku_id": 11485006221
},
{
"price": "47.70",
"properties": "191288010:3331185;214524521:28393",
"properties_name": "191288010:3331185:Color:White;214524521:28393:Shoe Size:44",
"quantity": "999",
"sku_id": 274257664
},
{
"price": "47.70",
"properties": "191288010:3483425;214524521:28390",
"properties_name": "191288010:3483425:Color:Grey;214524521:28390:Shoe Size:41",
"quantity": "999",
"sku_id": 268870708
},
{
"price": "47.70",
"properties": "191288010:3327837;214524521:28395",
"properties_name": "191288010:3327837:Color:Black;214524521:28395:Shoe Size:46",
"quantity": "999",
"sku_id": 274257642
},
{
"price": "47.70",
"properties": "191288010:3328925;214524521:190000791",
"properties_name": "191288010:3328925:Color:Pink;214524521:190000791:Shoe Size:35",
"quantity": "999",
"sku_id": 11485006219
},
{
"price": "47.70",
"properties": "191288010:-2;214524521:28391",
"properties_name": "191288010:-2:Color:olive;214524521:28391:Shoe Size:42",
"quantity": "999",
"sku_id": 274257654
},
{
"price": "47.70",
"properties": "191288010:3851110;214524521:28392",
"properties_name": "191288010:3851110:Color:Purple;214524521:28392:Shoe Size:43",
"quantity": "999",
"sku_id": 274257679
},
{
"price": "47.70",
"properties": "191288010:-2;214524521:28392",
"properties_name": "191288010:-2:Color:olive;214524521:28392:Shoe Size:43",
"quantity": "999",
"sku_id": 274257655
},
{
"price": "47.70",
"properties": "191288010:3483425;214524521:28394",
"properties_name": "191288010:3483425:Color:Grey;214524521:28394:Shoe Size:45",
"quantity": "999",
"sku_id": 268870712
},
{
"price": "47.70",
"properties": "191288010:3331185;214524521:29542",
"properties_name": "191288010:3331185:Color:White;214524521:29542:Shoe Size:37",
"quantity": "999",
"sku_id": 11485006209
},
{
"price": "47.70",
"properties": "191288010:-2;214524521:28388",
"properties_name": "191288010:-2:Color:olive;214524521:28388:Shoe Size:38",
"quantity": "999",
"sku_id": 11485006230
四、阿里巴巴API在商品详情获取中的应用场景
- 电商平台商品展示：电商平台可以利用阿里巴巴商品详情API获取商品的详细信息，并在自己的平台上展示给用户。通过调用API，电商平台可以实时获取到商品的更新信息，提高用户体验和购买意愿。
- 商品推荐系统：商品推荐系统可以根据用户的兴趣和购买历史，推荐相关的商品给用户。通过调用阿里巴巴商品详情API，商品推荐系统可以获取到商品的详细信息，包括价格、销量、评价等，从而为用户提供更加精准、个性化的推荐服务。
- 竞品分析：开发者可以通过调用阿里巴巴商品详情API，获取竞品的价格、库存、销售情况等信息，进行竞品分析。这有助于电商平台了解市场趋势和竞争对手的策略，从而制定更加合理的定价策略、库存管理和营销策略。
- 市场研究：通过调用阿里巴巴商品详情API，开发者可以获取到大量商品数据，进行市场研究。这有助于电商平台了解市场需求、用户偏好和产品趋势，为产品研发、品牌定位和市场拓展提供有力支持。
五、使用阿里巴巴API获取商品详情的步骤与代码示例
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访问阿里巴巴开放平台的文档中心，找到关于商品详情API的文档。仔细阅读文档，了解API的功能、参数、返回值和调用限制等信息。
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根据API文档的要求，申请相应的API调用权限。这可能需要填写一些额外的信息，以证明你的使用场景和合规性。
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一旦你的API权限申请被批准，你将获得一个或多个API密钥（如App Key和App Secret）。这些密钥将用于在调用API时进行身份验证和授权。
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