在跨境电商日益繁荣的今天，如何高效、准确地获取商品信息成为了商家们关注的焦点。阿里巴巴作为全球领先的B2B电商平台，其提供的item_get API接口成为了跨境电商获取商品信息的必备工具。本文将从item_get API接口的功能、优势、应用场景及使用技巧等方面进行深入探讨，为跨境电商商家提供有价值的参考。
item_get API接口是阿里巴巴开放平台提供的一个重要接口，它允许商家通过API调用，获取阿里巴巴平台上的商品详细信息。这些信息包括商品标题、价格、库存、属性、描述等，为商家提供了全面、准确的商品数据。
item_get API接口具有以下特点：
- 数据丰富：接口能够返回商品的各种属性信息，满足商家对商品信息的多样化需求。
- 实时更新：接口能够实时获取平台上的商品信息，确保商家获取到的数据是最新的。
- 高效稳定：接口响应速度快，稳定性高，能够满足商家大量获取商品信息的需求。
alibaba.item_get
公共参数
| 名称 | 类型 | 必须 | 描述 |
|---|---|---|---|
| key | String | 是 | 调用key（必须以GET方式拼接在URL中） |
| secret | String | 是 | 调用密钥 |
| api_name | String | 是 | API接口名称（包括在请求地址中）[item_search,item_get,item_search_shop等] |
| cache | String | 否 | [yes,no]默认yes，将调用缓存的数据，速度比较快 |
| result_type | String | 否 | [json,jsonu,xml,serialize,var_export]返回数据格式，默认为json，jsonu输出的内容中文可以直接阅读 |
| lang | String | 否 | [cn,en,ru]翻译语言，默认cn简体中文 |
| version | String | 否 | API版本 |
请求参数
请求参数：num_iid=60840463360
参数说明：num_iid:商品ID
响应数据
"item": {
"num_iid": "60840463360",
"title": "Slip-on Daily Urban Walking Shoes",
"desc_short": "",
"price": "47.70",
"nick": "cn1522808546pkux",
"num": 9999,
"min_num": 2,
"detail_url": "https://www.alibaba.com/product-detail/Reebaby-Hot-Sell-Group-0-with_60840463360.html",
"pic_url": "https://sc04.alicdn.com/kf/HTB1GHVXaPvuK1Rjy0Faq6x2aVXa7.jpg",
"desc": "\r\n<p> <img src=\"//sc01.alicdn.com/kf/HTB1pHumyFmWBuNjSspdq6zugXXak/232931611/HTB1pHumyFmWBuNjSspdq6zugXXak.jpg\" data-src=\"//sc01.alicdn.com/kf/HTB1pHumyFmWBuNjSspdq6zugXXak/232931611/HTB1pHumyFmWBuNjSspdq6zugXXak.jpg\" data-alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1117\"></p>\n<noscript><img src=\"//sc01.alicdn.com/kf/HTB1pHumyFmWBuNjSspdq6zugXXak/232931611/HTB1pHumyFmWBuNjSspdq6zugXXak.jpg\" alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1117\"></noscript>\n<img src=\"//sc01.alicdn.com/kf/HTB1jrTsyQ9WBuNjSspeq6yz5VXaR/232931611/HTB1jrTsyQ9WBuNjSspeq6yz5VXaR.jpg\" data-src=\"//sc01.alicdn.com/kf/HTB1jrTsyQ9WBuNjSspeq6yz5VXaR/232931611/HTB1jrTsyQ9WBuNjSspeq6yz5VXaR.jpg\" data-alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"890\"><noscript><img src=\"//sc01.alicdn.com/kf/HTB1jrTsyQ9WBuNjSspeq6yz5VXaR/232931611/HTB1jrTsyQ9WBuNjSspeq6yz5VXaR.jpg\" alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"890\"></noscript>\n<img src=\"//sc01.alicdn.com/kf/HTB15.ciiHArBKNjSZFLq6A_dVXaA/232931611/HTB15.ciiHArBKNjSZFLq6A_dVXaA.jpg\" data-src=\"//sc01.alicdn.com/kf/HTB15.ciiHArBKNjSZFLq6A_dVXaA/232931611/HTB15.ciiHArBKNjSZFLq6A_dVXaA.jpg\" data-alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1051\"><noscript><img src=\"//sc01.alicdn.com/kf/HTB15.ciiHArBKNjSZFLq6A_dVXaA/232931611/HTB15.ciiHArBKNjSZFLq6A_dVXaA.jpg\" alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1051\"></noscript>\n<img src=\"//sc01.alicdn.com/kf/HTB1qUMeyTlYBeNjSszcq6zwhFXao/232931611/HTB1qUMeyTlYBeNjSszcq6zwhFXao.jpg\" data-src=\"//sc01.alicdn.com/kf/HTB1qUMeyTlYBeNjSszcq6zwhFXao/232931611/HTB1qUMeyTlYBeNjSszcq6zwhFXao.jpg\" data-alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"656\"><noscript><img src=\"//sc01.alicdn.com/kf/HTB1qUMeyTlYBeNjSszcq6zwhFXao/232931611/HTB1qUMeyTlYBeNjSszcq6zwhFXao.jpg\" alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"656\"></noscript>\n<img src=\"//sc01.alicdn.com/kf/HTB1TqSjiUOWBKNjSZKzq6xfWFXai/232931611/HTB1TqSjiUOWBKNjSZKzq6xfWFXai.jpg\" data-src=\"//sc01.alicdn.com/kf/HTB1TqSjiUOWBKNjSZKzq6xfWFXai/232931611/HTB1TqSjiUOWBKNjSZKzq6xfWFXai.jpg\" data-alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1159\"><noscript><img src=\"//sc01.alicdn.com/kf/HTB1TqSjiUOWBKNjSZKzq6xfWFXai/232931611/HTB1TqSjiUOWBKNjSZKzq6xfWFXai.jpg\" alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1159\"></noscript>\n<img src=\"//sc01.alicdn.com/kf/HTB1qG0qiIIrBKNjSZK9q6ygoVXac/232931611/HTB1qG0qiIIrBKNjSZK9q6ygoVXac.jpg\" data-src=\"//sc01.alicdn.com/kf/HTB1qG0qiIIrBKNjSZK9q6ygoVXac/232931611/HTB1qG0qiIIrBKNjSZK9q6ygoVXac.jpg\" data-alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1147\"><noscript><img src=\"//sc01.alicdn.com/kf/HTB1qG0qiIIrBKNjSZK9q6ygoVXac/232931611/HTB1qG0qiIIrBKNjSZK9q6ygoVXac.jpg\" alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1147\"></noscript>\n<img src=\"//sc01.alicdn.com/kf/HTB1iB7VyGmWBuNjy1Xaq6xCbXXa0/232931611/HTB1iB7VyGmWBuNjy1Xaq6xCbXXa0.jpg\" data-src=\"//sc01.alicdn.com/kf/HTB1iB7VyGmWBuNjy1Xaq6xCbXXa0/232931611/HTB1iB7VyGmWBuNjy1Xaq6xCbXXa0.jpg\" data-alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"610\"><noscript><img src=\"//sc01.alicdn.com/kf/HTB1iB7VyGmWBuNjy1Xaq6xCbXXa0/232931611/HTB1iB7VyGmWBuNjy1Xaq6xCbXXa0.jpg\" alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"610\"></noscript>\r\n<img src=\"https://www.o0b.cn/i.php?t.png&rid=gw-1.6622343801464&p=3060574799&k=i_key&t=1713517625\" style=\"display:none\" />",
"item_imgs": [
{
"url": "https://sc04.alicdn.com/kf/HTB1GHVXaPvuK1Rjy0Faq6x2aVXa7.jpg"
},
{
"url": "https://sc04.alicdn.com/kf/HTB1S8U6avfsK1RjSszbq6AqBXXaz.jpg"
},
{
"url": "https://sc04.alicdn.com/kf/HTB1LQA6apzsK1Rjy1Xbq6xOaFXak.jpg"
},
{
"url": "https://sc04.alicdn.com/kf/HTB1p8o8as_vK1Rjy0Foq6xIxVXaJ.jpg"
}
],
"video_url": "https://vod-icbu.alicdn.com/tB9FoF3YV1bEOMabUBf/fZIVRRvvNNNgnrI7rOB%40%40sd.mp4?biz=video-aa9c5799b9a56760&t=2166c38817135176241188434e5b5a&w=896&h=896&e=sd&b=icbu_video&p=*_icbu_vod_publish&tr=mp4-264-sd&iss=false&v=aliyun_v0",
"props_name": "191288010:-1:Color:navy;191288010:3331185:Color:White;191288010:3851110:Color:Purple;191288010:3327837:Color:Black;191288010:3483425:Color:Grey;191288010:-2:Color:olive;191288010:3328925:Color:Pink;214524521:28393:Shoe Size:44;214524521:28389:Shoe Size:40;214524521:28388:Shoe Size:38;214524521:28395:Shoe Size:46;214524521:28390:Shoe Size:41;214524521:28391:Shoe Size:42;214524521:29542:Shoe Size:37;214524521:28394:Shoe Size:45;214524521:28392:Shoe Size:43;214524521:190000792:Shoe Size:39;214524521:190000791:Shoe Size:35;214524521:190000105:Shoe Size:36",
"prop_imgs": {
"prop_img": [
{
"properties": "191288010:3327837",
"url": "https://sc04.alicdn.com/kf/HTB1ZEZYasrrK1Rjy1zeq6xalFXai.jpg"
},
{
"properties": "191288010:3328925",
"url": "https://sc04.alicdn.com/kf/HTB1unN9azLuK1Rjy0Fhq6xpdFXaw.jpg"
},
{
"properties": "191288010:3331185",
"url": "https://sc04.alicdn.com/kf/HTB1ZUZYasrrK1Rjy1zeq6xalFXax.jpg"
},
{
"properties": "191288010:3483425",
"url": "https://sc04.alicdn.com/kf/HTB1bqkTayHrK1Rjy0Flq6AsaFXae.jpg"
},
{
"properties": "191288010:3851110",
"url": "https://sc04.alicdn.com/kf/HTB1CnsUasfrK1Rjy1Xdq6yemFXag.jpg"
},
{
"properties": "191288010:-1",
"url": "https://sc04.alicdn.com/kf/HTB1.BsOasvrK1Rjy0Feq6ATmVXaD.jpg"
},
{
"properties": "191288010:-2",
"url": "https://sc04.alicdn.com/kf/HTB1HpIUaDHuK1RkSndVq6xVwpXal.jpg"
}
]
},
"props": [
{
"name": "Place of Origin",
"value": "China"
},
{
"name": "Brand Name",
"value": "HOTPOTATO"
},
{
"name": "Model Number",
"value": "G2"
},
{
"name": "Midsole Material",
"value": "EVA"
},
{
"name": "Outsole Material",
"value": "Rubber"
},
{
"name": "Lining Material",
"value": "Mesh"
},
{
"name": "Gender",
"value": "Men"
},
{
"name": "gender",
"value": "men"
},
{
"name": "Upper Material",
"value": "fly knit nylon + TPU"
},
{
"name": "Material",
"value": "fly knit"
},
{
"name": "Key words",
"value": "Fashionable Light Shoes"
},
{
"name": "Type",
"value": "Casual Ladies Flat Loafer Shoes"
},
{
"name": "Feature",
"value": "Light Weight"
},
{
"name": "MOQ",
"value": "60 Pairs"
}
],
"skus": {
"sku": [
{
"price": "47.70",
"properties": "191288010:-1;214524521:28393",
"properties_name": "191288010:-1:Color:navy;214524521:28393:Shoe Size:44",
"quantity": "999",
"sku_id": 274257648
},
{
"price": "47.70",
"properties": "191288010:-1;214524521:28389",
"properties_name": "191288010:-1:Color:navy;214524521:28389:Shoe Size:40",
"quantity": "999",
"sku_id": 274257644
},
{
"price": "47.70",
"properties": "191288010:3331185;214524521:28388",
"properties_name": "191288010:3331185:Color:White;214524521:28388:Shoe Size:38",
"quantity": "999",
"sku_id": 11485006210
},
{
"price": "47.70",
"properties": "191288010:3851110;214524521:28395",
"properties_name": "191288010:3851110:Color:Purple;214524521:28395:Shoe Size:46",
"quantity": "999",
"sku_id": 274257682
},
{
"price": "47.70",
"properties": "191288010:3327837;214524521:28390",
"properties_name": "191288010:3327837:Color:Black;214524521:28390:Shoe Size:41",
"quantity": "999",
"sku_id": 274257637
},
{
"price": "47.70",
"properties": "191288010:3483425;214524521:28391",
"properties_name": "191288010:3483425:Color:Grey;214524521:28391:Shoe Size:42",
"quantity": "999",
"sku_id": 268870709
},
{
"price": "47.70",
"properties": "191288010:3483425;214524521:29542",
"properties_name": "191288010:3483425:Color:Grey;214524521:29542:Shoe Size:37",
"quantity": "999",
"sku_id": 11485006217
},
{
"price": "47.70",
"properties": "191288010:3851110;214524521:28391",
"properties_name": "191288010:3851110:Color:Purple;214524521:28391:Shoe Size:42",
"quantity": "999",
"sku_id": 274257678
},
{
"price": "47.70",
"properties": "191288010:3327837;214524521:28394",
"properties_name": "191288010:3327837:Color:Black;214524521:28394:Shoe Size:45",
"quantity": "999",
"sku_id": 274257641
},
{
"price": "47.70",
"properties": "191288010:3331185;214524521:28392",
"properties_name": "191288010:3331185:Color:White;214524521:28392:Shoe Size:43",
"quantity": "999",
"sku_id": 274257663
},
{
"price": "47.70",
"properties": "191288010:-2;214524521:28393",
"properties_name": "191288010:-2:Color:olive;214524521:28393:Shoe Size:44",
"quantity": "999",
"sku_id": 274257656
},
{
"price": "47.70",
"properties": "191288010:3851110;214524521:190000792",
"properties_name": "191288010:3851110:Color:Purple;214524521:190000792:Shoe Size:39",
"quantity": "999",
"sku_id": 274257675
},
{
"price": "47.70",
"properties": "191288010:3851110;214524521:29542",
"properties_name": "191288010:3851110:Color:Purple;214524521:29542:Shoe Size:37",
"quantity": "999",
"sku_id": 11485006205
},
{
"price": "47.70",
"properties": "191288010:3483425;214524521:28395",
"properties_name": "191288010:3483425:Color:Grey;214524521:28395:Shoe Size:46",
"quantity": "999",
"sku_id": 268870713
},
{
"price": "47.70",
"properties": "191288010:3328925;214524521:28395",
"properties_name": "191288010:3328925:Color:Pink;214524521:28395:Shoe Size:46",
"quantity": "999",
"sku_id": 274257674
},
{
"price": "47.70",
"properties": "191288010:-2;214524521:28389",
"properties_name": "191288010:-2:Color:olive;214524521:28389:Shoe Size:40",
"quantity": "999",
"sku_id": 274257652
},
{
"price": "47.70",
"properties": "191288010:3328925;214524521:28391",
"properties_name": "191288010:3328925:Color:Pink;214524521:28391:Shoe Size:42",
"quantity": "999",
"sku_id": 274257670
},
{
"price": "47.70",
"properties": "191288010:-1;214524521:28392",
"properties_name": "191288010:-1:Color:navy;214524521:28392:Shoe Size:43",
"quantity": "999",
"sku_id": 274257647
},
{
"price": "47.70",
"properties": "191288010:-1;214524521:28394",
"properties_name": "191288010:-1:Color:navy;214524521:28394:Shoe Size:45",
"quantity": "999",
"sku_id": 274257649
},
{
"price": "47.70",
"properties": "191288010:-2;214524521:29542",
"properties_name": "191288010:-2:Color:olive;214524521:29542:Shoe Size:37",
"quantity": "999",
"sku_id": 11485006229
},
{
"price": "47.70",
"properties": "191288010:3328925;214524521:28388",
"properties_name": "191288010:3328925:Color:Pink;214524521:28388:Shoe Size:38",
"quantity": "999",
"sku_id": 11485006222
},
{
"price": "47.70",
"properties": "191288010:3851110;214524521:28388",
"properties_name": "191288010:3851110:Color:Purple;214524521:28388:Shoe Size:38",
"quantity": "999",
"sku_id": 11485006206
},
{
"price": "47.70",
"properties": "191288010:3331185;214524521:28389",
"properties_name": "191288010:3331185:Color:White;214524521:28389:Shoe Size:40",
"quantity": "999",
"sku_id": 274257660
},
{
"price": "47.70",
"properties": "191288010:3327837;214524521:28391",
"properties_name": "191288010:3327837:Color:Black;214524521:28391:Shoe Size:42",
"quantity": "999",
"sku_id": 274257638
},
{
"price": "47.70",
"properties": "191288010:3328925;214524521:29542",
"properties_name": "191288010:3328925:Color:Pink;214524521:29542:Shoe Size:37",
"quantity": "999",
"sku_id": 11485006221
},
{
二、item_get API接口的优势
item_get API接口在跨境电商中具有以下显著优势：
- 提高效率：通过API接口批量获取商品信息，避免了手动查找和整理的繁琐过程，大大提高了工作效率。
- 精准定位：商家可以根据自身需求，通过API接口筛选出符合特定条件的商品，实现精准定位。
- 数据分析：基于API接口获取的商品数据，商家可以进行深入的数据分析，为制定市场策略提供有力支持。
三、item_get API接口的应用场景
item_get API接口在跨境电商中有广泛的应用场景，包括但不限于以下几个方面：
- 商品信息同步：商家可以将通过item_get API接口获取的商品信息同步到自己的电商平台或线下门店，实现商品信息的快速更新。
- 价格监控与竞争分析：商家可以定期通过API接口获取竞争对手的商品价格信息，进行价格监控和竞争分析，为调整自身定价策略提供依据。
- 市场趋势预测：通过对API接口获取的大量商品数据进行分析，商家可以洞察市场趋势，预测未来发展方向，为制定市场策略提供参考。
- 个性化推荐与营销：商家可以根据用户的浏览行为和购物需求，通过API接口筛选和推荐相关商品，提高用户购物体验和转化率。
四、item_get API接口的使用技巧
在使用item_get API接口时，商家需要注意以下技巧，以充分发挥其优势：
- 合理设置请求参数：商家应根据自己的需求，合理设置API接口的请求参数，如商品ID、分类ID等，以获取最符合需求的商品信息。
- 批量请求与分页处理：对于需要获取大量商品信息的场景，商家可以采用批量请求和分页处理的方式，避免一次性请求过多数据导致接口压力过大或超时。
- 数据清洗与整合：商家在获取到API接口返回的商品数据后，需要进行数据清洗和整合，去除重复、无效或错误的数据，确保数据的准确性和完整性。
- 缓存机制的应用：为了提高性能，商家可以采用缓存机制，将已经获取过的商品信息缓存起来，避免重复请求相同的数据。
五、item_get API接口的未来发展
随着跨境电商的不断发展，item_get API接口将继续发挥重要作用。未来，该接口可能会在以下几个方面进行改进和优化：
- 数据丰富度的提升：随着阿里巴巴平台商品信息的不断丰富，item_get API接口将能够返回更多维度的商品数据，满足商家更细致的需求。
- 实时性的增强：通过优化数据传输和处理机制，item_get API接口将能够实现更快的响应速度和更高的实时性，确保商家能够及时获取到最新的商品信息。
- 智能化功能的拓展：结合人工智能和大数据技术，item_get API接口可以拓展出更多的智能化功能，如智能推荐、趋势预测等，为商家提供更全面、高效的服务。
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