http://stackoverflow.com/questions/10326950/render-a-variable-as-html-in-ejs
With ejs you can have
<% code %>
Code that is evaulated without "echo" it is not printed out.
<%= code %>
Code that is evaluated and printed out and escaped!
<%- code %>
Code that is evaluated printed out and not escaped!
You should use
<%- my_form_content %>
More doc here https://github.com/visionmedia/ejs