Gartner分析员预测Oracle CRM(Siebel)的动向--SAP CRM取得全面市场优势的机会来了！

Gartner分析员预测Oracle CRM的动向--SAP CRM取得全面市场优势的机会来了！

毫无疑问，过不了多久，SAP CRM的顾问的机会也来了。

Gartner analysts predict Oracle CRM moves

http://searchcrm.techtarget.com/originalContent/0,289142,sid11_gci1215460,00.html

摘要：

By Barney Beal, News Director
13 Sep 2006 | SearchCRM.com

CHICAGO -- Despite repeated assurances by Oracle Corp. executives that Siebel will remain the centerpiece of the company's CRM applications as it moves forward with Fusion, questions -- and concerns -- linger in the Siebel customer base.
"Those of us familiar with Oracle CRM know what a terrible product that was -- they were basically giving it away," Christopher Keith, manager U.S. sales and marketing solutions at ZLB Behring, a Pennsylvania-based pharmaceutical company, said during a session at the Gartner CRM Summit being held here this week. "I'm concerned they're throwing the baby out with the bathwater."

The acquisition of Siebel was made in order to acquire functionality and CRM expertise, not just customers, Oracle executives insist.

"We're not throwing anything out," said Mark Wollen, an Oracle executive attending the Summit. "I'm cognizant that's a valid concern. We all are, knowing how acquisitions can be in enterprise software. But this is not a CA strategy. We're not in this to milk maintenance revenues."

"In the Siebel user base, about 10% are saying, 'That's it, I'm leaving,' 5% are excited about Fusion and the rest are sitting on their hands," Gartner analyst Ed Thompson said yesterday at a breakfast session covering Oracle's CRM architecture.

According to Gartner:

By 2010, 80% of Fusion CRM will be based on Siebel;
Through 2011, Siebel 7.8.x, 8.x business logic will not run natively on Oracle Application Server;
By year-end 2006, Oracle will certify Siebel CRM 8.0 applications to run in a Fusion Middleware environment;
Through 2011, Fusion CRM applications will run in the Fusion Middleware environment;
Through 2011, Fusion CRM applications will be optimized for Oracle RBDMS; and
It will be 2010 before a fully verticalized CRM application suite is available.
Both Oracle and Siebel had launched Customer Data Integration (CDI) tools, Oracle Customer Data Hub (CDH), and Siebel's Universal Customer Master (UCM). They will continue to be sold separately -- CDH into business-to-business and smaller organizations and UCM into higher-end and business-to-consumer businesses, eventually converging into one product beginning in 2008.

Siebel customers not running an Oracle database can also expect a few phone calls in the coming years.

"Oracle really doesn't like building applications," said Maoz. "That's why they bought them. In some ways you can look at Oracle applications like the gateway drug to Oracle middleware and databases."

Added Thompson: "You with the DB2 can expect an Oracle rep knocking on your door repeatedly. Over time, the pressure will rise to buy an Oracle database. You can get away with it for three to five years."

Keith, who runs Oracle databases and SAP in the back office, is getting plenty of pressure from SAP to switch as well. ZLB Behring just launched SAP's Internet Sales, part of its CRM package.

Oracle will provide more details on architecture and support at its upcoming OpenWorld conference.