Feeling like a kid in the candy tokens shop

本文介绍了一种名为“空投”的营销手段,通过向潜在用户的数字钱包随机发放一定数量的代币来推广新的加密货币。这种方式类似于早期比特币的推广方式,并被众多项目如Ethereum、XNN、Stellar等采用。文章还探讨了这种策略可能面临的监管挑战。

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Imagine one day in the morning, you wake up, checking out on the Bitcoin wallet App, and you just find out you receive some additional tokens. That’s not something caused by bugs in the system, but something someone use it to promote their product or, in other words, their tokens. We call this kind of promoting method as “airdrop” and the coin you received is called “candy”tokens.

As we mentioned above, airdrop is a way for developers to promote their “coins”. That’s often happen when there is a newly-invented token is going to launch and staffs conduct airdrop by randomly distributing certain amount of “money”into their potential clients wallet, with the aim to let the clients themself to spread the word. For tokens supplier like Ethereum also conduct regular airdrop to reward their users. Then, I may say this promotion method is going quiet well. As a marketing strategy, it is widely-used by tokens suppliers, such as XNN, BTX, Stellar,OmiseGo, Byteball Bytes, to help the team attracts potential users and advertises the coin in the beginning.

This strategy sounds very much like what Gavin Andresen did when Bitcoin debuted as a new gadget in the market. In 2010, to make Bitcoin more available, Gavin Andresen set up The Bitcoin Faucet and rewards visitors with a handful of tokens, with the amount of a hundredth of a millionth BTC. And it worked.

However, users who received tokens as bonus may not feel like a kid in a sweet shop now. For institution may introduce rules on income sort of this sort.They may tax on it.Just like the title in the website.

A token airdrop may not spare you from securities regulation

 

 

 

 

 

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