本文介绍了代发货（dropshipping）这一零售模式，零售商不直接备货而是将订单及物流细节转交给批发商处理，商品直接由批发商发送给客户。文章还探讨了客户终身价值（CLV）与获取成本（CoA）的重要性，并提出增加CLV和降低CoA是电子商务的基础。此外，文中提及了提升销售技巧如向上销售（upselling）和交叉销售（cross-selling），并列举了一些电商软件和服务。
Drop shipment or drop shipping is a type of retailing where the retailer does not keep goods in stock, but instead passes the customer's order and shipment details to the wholesaler, who then dispatches the goods to the customer directly. The retailer makes their profit on the difference between the wholesale and retail price.
CLV=Customer Lifetime Value: the profit get from each customer.
AC or CoA=Acquisition Cost: the cost of getting someone to make a purchase.
Increasing CLV and lowering CoA are two fundamentals of ecommerce.
Upselling: encouraging someone to buy a more expensive version of the same product.
Cross-Selling: encouraging someone to buy a related product.
Tradegecko.com inventory management software
Shipstation: shipping service provider.
easydigitaldownloads.com: sell digital products with WordPress
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