ROBERT SCOBLE在博客界被称为“Scobleizer”，他既是博主，每日在网上日志发布想法和链接，又是微软技术布道师。这两个角色相互交织，他因博客能力获得工作，工作内容也多与博客相关，其例子或标志着“企业传播”的变革开端。
http://www.economist.com/people/displayStory.cfm?story_id=3644293
从Economist上看到关于PR的消息。
以上的文章介绍了Micosoft的策略：利用blog来更好的倾听用户，而这Blog由Micosoft的正式雇员管理。
这样的故事很有启发。也许国内的IT公司也应该如此。
我正有考虑从事公司Blogger的计划:)
P.S.如果不能点击链接，摘要一段如下：
Does Robert Scoble, a celebrity blogger on Microsoft's payroll, herald the death of traditional public relations?
从Economist上看到关于PR的消息。
以上的文章介绍了Micosoft的策略：利用blog来更好的倾听用户，而这Blog由Micosoft的正式雇员管理。
这样的故事很有启发。也许国内的IT公司也应该如此。
我正有考虑从事公司Blogger的计划:)
P.S.如果不能点击链接，摘要一段如下：
Does Robert Scoble, a celebrity blogger on Microsoft's payroll, herald the death of traditional public relations?
ROBERT SCOBLE, known in the blogosphere as “the Scobleizer”, is a phenomenon not just because he has had an unusually strange career of late, but because his example might mark the beginning of the end of “corporate communications” as we know it. Mr Scoble is, first, a blogger—ie, somebody who keeps an online journal (called a “web log” or “blog”) to which he posts thoughts and web links several times a day. But Mr Scoble is also an employee of Microsoft, the world's largest software company, where he holds the official title of “technical evangelist”. Those two roles are intertwined. It was his blogging prowess that led to his job, and much of the job consists of blogging.
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