Introduction: how to use this resource
It is suggested you browse through all letters in "Cover letter templates" to get a sense of their layout and wording. Choose the format that most closely matches your situation. Feel free to mix and match styles from two or more cover letters to create one that appeals most to you.
Follow the suggested layout in the chapter, "Cover Letter Format," or use your own.
Cover letter strategies
The strategies below are based on 11 years of writing and hiring experience, and four years of consulting work for nearly 1,000 clients as owner of Guaranteed Résumés.
In a nutshell, your cover letter should say, "I'm the right person for the job. I have unique skills and experience that will help your company right away. I hope you're as excited about this as I am."The accompanying résumé should then prove your case.
Put another way, the cover letter is the advertisement for your résumé.
An effective cover letter establishes an immediate bond between reader and job applicant. It should demand attention and arouse enough curiosity in the mind of the reader to ensure that your résumé is read thoroughly.
Six things you must do in your cover letter
To get your résumé read, and to get that job interview, your cover letter must do the following:
1. Focus on the needs of the employer and how you would solve her problems, contribute to her bottom line, etc. Employers have problems. That's why they're hiring! Your cover letter should say (although not in so many words): "I'm the answer to your problems."
2. Display knowledge of the hiring company. With the wealth of company information now available on the Internet and most public libraries, you should be able to drop one or two facts/names into your cover letter that show you've done your homework on the company and it's specific products, needs, challenges, etc. Most job applicants simply ask for a job. If you can offer specific suggestions that will work right away for a company, they WILL call you.
3. Briefly state your best qualifications AND achievements. Don't spend a lot of time rehashing your résumé. But do include enough tidbits to generate interest in the mind of the reader. Because cover letters and résumés do get separated (I know this from experience!) it's important to write a cover letter that will make readers want to pick up the phone and call you even if they've never seen your résumé.
4. Show your enthusiasm about the job you want. Avoid sounding like 90% of applicants, who say (not in so many words): "Give me a job where I can advance and make more money." Instead, convey this sense: "I'm excited about the possibility of brining my skills and expertise to work for you." This should be the main theme of your cover letter.
5. State that you will follow up to schedule an interview. This is not considered rude by employers. Far from it. If you politely inform the reader that you'll be calling within a few days to answer any questions and schedule an in-person interview, you set yourself apart from the crowd with your determination and confidence. Your persistence will pay off, eventually, in an interview for the job you want. And an interview is the goal of every cover letter.
6. Keep your letter short and focused. This is perhaps the biggest challenge of all. Most cover letters, even those done by professional résumé writers, ramble on in excruciating detail for one or even two full pages. Show respect for the limited time your reader has and limit yourself to four, five or six paragraphs at most.